Latinx
US Hispanic Social Media Use, 2010-2014 [CHART]
Although Hispanics overall post lower-than-average social networking penetration, online US Hispanics are social mavens.
Read MoreTelevision Advertising Spending & Growth Rate By Segment, 2011 & Q1-Q2 2012 [CHART]
While Spanish-language network and cable TV accounted for only 5.9% of total expenditures in 2011, this overall segment grew far more rapidly than TV media overall (8.3% vs. 2.4%).
Read MoreHow Hispanics React To Internet Radio Ads [CHART]
14% of Hispanic listeners responded to an ad by making a purchase, while 26% visited a company’s website and 22% searched online for more information about a product or service.
Read MoreAmerican Social Network Users By Race, 2010-2014 [CHART]
Whites still make up by far the greatest share of social network users in the US, but their percentage of the total will continue falling, from 67% in 2010 to 63.1% in 2014.
Read MoreTop Ways Hispanics Seek Advice About Products & Services [CHART]
Of the various ways adult Hispanic consumers seek advice about products and services, face-to-face interactions far outgun any digital method, used by roughly three-quarter of survey respondents.
Read MoreHispanic Engagement With Online Ads [CHART]
Hispanics are 80% more likely to say that they usually remember the brands they see advertised online, across all devices.
Read MoreThe State Of The Blogosphere 2012 [INFOGRAPHIC]
There are an estimated 31 million bloggers in the U.S. as of July 2012.
Read MoreHispanics' In-Store Mobile Motivations [CHART]
Hispanic smartphone owners who use their devices to help them shop in brick-and-mortar venues are motivated more by finding the best price than the right product.
Read MoreWhere Mexicans See Online Ads [CHART]
Social networks were second only to search engines as the type of website where internet users in Mexico recalled seeing online ads.
Read MoreAmericans' Attitudes Toward Hard Work & Success By Various Demographics [CHART]
7 in 10 of Americans believe that with hard work they can accomplish anything, while 28% believe that success is dependent upon factors like connections, inherited wealth and sheer luck.
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