Marshall Simmonds Talks Traditional Media Efforts Online

For offline publishers, one of the biggest online problem areas is headlines. As Marshall Simmonds of The New York Times and Define Search Strategies points out, some journalists have been specifically educated to write captivating headlines. While those headlines appeal to audiences passing by newsstands and street corners, they do not achieve the same success on the Web.

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Managing Online Criticism

Watch a short interview by Jeremiah Owyang with community manager Connie Bensen during which Connie provides some tips on handling online criticism.

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