International Archives - Page 23 of 70

UK Online Video Viewing Share By Device, Q3 2012-Q3 2013 [TABLE]

Smart phones were accounting for a growing proportion of digital video viewing among the general UK population—up from 17% in Q3 2012 to 23% in Q3 2013.

Frequency Of Mobile Video Viewing In Select Countries, December 2013 [CHART]

37% of UK mobile phone users don’t watch video content on their phones—a proportion almost 10 percentage points higher than the worldwide average.

Factors That Would Encourage French TV Viewers To Use Video On-Demand, November 2013 [TABLE]

Lowering the price of available movies and series was the biggest factor that would encourage consumers to use VOD services more regularly (37.6% of respondents).

How Select Europeans Watch TV, February 2014 [TABLE]

Just 15% of internet users in France typically watched television via VOD.

Demographics Of French Video On-Demand Users By Frequency, November 2013 [TABLE]

An overwhelming majority—four in five respondents—never viewed VOD (that is, movies or series rented and watched on a TV, computer, tablet or smartphone).

UK Tablet Users, 2012-2018 [TABLE]

Driven by the popularity of the iPad, UK tablet usage saw explosive growth over the past few years.

UK iPad Users, 2012-2018 [TABLE]

This year, for the first time ever, most people in the UK who use a tablet won’t be using an iPad.

UK Mobile Ad Spending By Format, 2012 & 2013 [TABLE]

Growth in display ad spending within the mobile space is even more pronounced than in the overall ad spend equation—IAB UK and PwC indicated an increase of 180.0% in the UK in 2013.

Western European Mobile Online Ad Spending Share By Share, 2012-2018 [TABLE]

UK mobile ad spending grew 126.1% in 2013 to account for 19.0% of all digital ad spending in the country; this proportion will increase to 31.9% in 2014.

UK Online Ad Spending By Format, 2012 & 2013 [TABLE]

Total digital ad spend in 2013 rose by 15.2% to £6.30 billion ($9.84 billion), up from £5.45 billion ($8.51 billion) in 2012.