Influencer Marketing
How People Learn About Retailers [CHART]
Consumers are still highly influenced by word of mouth (W-O-M) when it comes to trying out a new retailer. A full 45% of consumers say that a friend or family member had recommended the most recent retailer they had purchased from for the first time, per findings from a report from Yes Marketing.
Read MoreInfluencer Content For Advertising [INFOGRAPHIC]
This infographic by Linquia illustrates five tips for using influencer content within your ads.
Read MoreContent Marketing Optimization [INFOGRAPHIC]
This infographic from Top Rank illustrates how to integrate, optimize, and activate your content marketing program.
Read MoreTop D2C Customer Acquisition Channels [CHART]
With many retailers having concerns about selling on marketplaces – ranging from having to share a cut of revenues to potential customer relationship issues – some are choosing to cut out the middle-man and sell to customers directly.
Read MoreInfluencer Marketing Rates [TABLE]
According to a January 2019 survey by influencer marketing service Mediakix, more than one-third of US marketers said the rising cost of influencers was a leading marketing challenge in this space.
Read MoreInfluencer Marketing Challenges [CHART]
Some influencers accept free products as payment for endorsements, others charge thousands of dollars for a single post. While the compensation scale varies by following and content type, some marketers are concerned that teaming up with social media influencers is getting expensive.
Read MoreTrust Consumers Place In Brand Information Sources [CHART]
Just one-third (33%) of consumers who rely on advertising for brand information say they trust its messaging, making it the least credible source of information among the options given, according to a report by Kantar Media.
Read MoreInfluencer Marketing Spending By Channel [CHART]
According to a February 2019 study by influencer marketing agency Mediakix, 69% of US marketers plan to spend most of their influencer budget on Instagram.
Read MoreBrand Preferences Of Millennials vs Gen V [INFOGRAPHIC]
This infographic from Deep Focus illustrates compares the brand preferences of Millennials to those of Generation V.
Read MoreEvent Planning [INFOGRAPHIC]
This infographic from Château Le Jardin is chock full of marketing considerations every event planner will want to know.
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