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Generations

American Doctors Who Email Patients By Age, January 2013 [CHART]

Email use was highest among doctors ages 35 to 44, at 30%, and its use among other age groups was not far behind.

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reddit User Demographics, May 2013 [TABLE]

Overall, men are twice as likely as women to be reddit users, those under 50 are significantly more likely to use reddit than those 50 or older.

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reddit Users By Age & Gender, May 2013 [CHART]

Some 15% of male internet users ages 18-29 say that they use reddit, compared with 5% of women in the same age range and 8% of men ages 30-49.

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Mobile Coupons & In-Store Purchases – Parents & Millennials, June 2013 [CHART]

1 in 3 consumers have searched for a coupon on a mobile device, and slightly more than one-quarter have bought something in-store using a coupon they found on a mobile device.

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Millennials' TV Consumption By Gender, June 2013 [CHART]

Some Millennials are accessing TV content solely via broadband, and the majority of those don’t have any plans to return to pay-TV.

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Millennial Moms' Influence Over Purchase Decisions, June 2013 [CHART]

Millennial mothers share information about a range of products or services with others, and are more likely than the average mother to like, recommend, re-tweet or re-pin products or services online.

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College Students' Multitainment Activities, February 2013 [CHART]

The most popular activity students engaged in while watching TV was using Facebook or Twitter, at 63% of respondents.

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Daily Time Spent With Devices By US College Students, 2012 & 2013 [CHART]

Nearly seven out of 10 surveyed college students between the ages of 18 and 34 owned a smart phone in 2013, up 14 percentage points from 2012.

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Upscale Latinos, June 2013 [TABLE]

Nielsen has released some data concerning upscale Latinos, which accounted for 29% of the Hispanic population last year but an outsized 37% of its total spending power.

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Devices College Students Own, June 2013 [CHART]

The average 18-34-year-old college student owns 7 tech devices (6.9 to be precise), up from 6.4 last year.

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