Generations
Mobile Content Activities Of American Parents, August 2013 [TABLE]
Parents of children under 18 were 5 percentage points more likely than nonparents to use email on their smart phone,
Read MoreMobile Devices American Parents Own By Age Of Child, November 2013 [TABLE]
57% of US internet users surveyed had a smart phone. But smart phone penetration among parents of children under 18 was significantly higher, at 74% or above.
Read MoreTop Purchase Influencers By Category & Generation, January 2014 [TABLE]
Millennials appear to be more influenced by word-of-mouth than Baby Boomers, while the latter are more reliant on advertising than the younger generation.
Read MoreSecond-Screeners' Attitudes Toward Synchronized & Asynchronous Content, January 2013 [TABLE]
Only 4 in 10 respondents reported trying synchronized program content to watch with live TV, and few found that it significantly enhanced their experience.
Read MoreAmericans' Movie-Going Frequency By Age, January 2014 [TABLE]
Americans went to about 5 movies on average last year.
Read MoreNetwork Radio Commercials' Reach, January 2014 [CHART]
Radio reaches 91% of Americans aged 12 and older on an average weekly basis.
Read MoreTechnographic Generational Gap By Device, January 2014 [TABLE]
Gallup measured the penetration rates of 14 consumer electronic devices among 18-29-year-olds and those aged 65 and up.
Read MoreHoliday Purchases via Retailer's Mobile App, January 2014 [CHART]
Roughly one-third of respondents – each of whom own a smartphone, and 65% of whom own a tablet – claimed to have made a holiday gift purchase using a retailer-branded application on a smartphone or tablet during the season.
Read MoreBlack & White Social Network & Twitter Adoption, January 2014 [CHART]
22% of online blacks use Twitter, compared to 16% of online whites.
Read MoreDemographics Of Major Social Networks, January 2014 [TABLE]
The Pew Internet & American Life Project provides some insights into which online adults are most drawn to 5 key platforms,
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