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Generations

College Students' Snapchat Use [INFOGRAPHIC]

The majority of pictures sent through Snapchat by college students are selfies.

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Devices US Teens Use To Play Video Games, June 2013 [CHART]

Teens were slightly less likely than that to say they were using a console to play video games.

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Devices US Teens Use To Go Online At Home vs. Away, June 2013 [TABLE]

More than six in 10 13- to 17-year-olds reported using their game consoles at home to access the internet—just as many as were using their desktop computers to do so.

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Millennial Device Ownership, November 2013 [CHART]

Cellphones were the top device owned by US teen and millennial internet users, surpassing computer and radio ownership.

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US Internet Adoption Rates, January 2014 [CHART]

Among adults, 87% use the internet, email, or access the internet via a mobile device, up a couple of points from a similar study conducted in May last year, which at the time represented a new high point.

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Consumers Reactions To Service Experiences, February 2014 [TABLE]

Some 23% of consumers will give feedback directly to companies following a very good service experience, but 32% will do so following a very bad experience.

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US Twitter User Penetration By Age, 2012-2018 [TABLE]

Percentagewise, 25- to 34-year-olds are more into Twitter than teens, and in 2014, they’ll also represent nearly double the number of users.

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Top 10 US Markets By Concentration of Wealthy Millennials, February 2014 [TABLE]

Washington, DC enjoys the largest concentration of wealthy Millennials.

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Millennials' Demographic Statistics, February 2014 [TABLE]

Millennials (18-36) comprise 24% of the US population (77 million individuals), on par with Boomers (1946-1964) and Gen Z (born 1995-present).

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Social Media Millennials Prefer For Brand Communication, November 2013 [CHART]

YouTube overtook Facebook last year as the favorite website among US internet users ages 12 to 19.

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