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Generations

Millennial Mobile Mothers In Select Countries, 2013 [TABLE]

49.9% of mothers in Great Britain with kids ages 0 to 5 accessed the internet via a mobile device in 2013, vs. just 29.9% of Great Britain’s total population.

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Mobile Ad Viewability & Engagement Among Executives [CHART]

58 percent of executives said desktop ads were more memorable.

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Execs' Social Media Use: Sharing vs. Sourcing [CHART]

91 percent of executives said they would share work-related news with others.

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Device Executives Most Use To Consumer News [CHART]

More than 50 percent of the survey responses by executives were completed on a mobile device.

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Top Sources For Industry News Among Executives [VIDEO]

Sixty percent of executives said that an email newsletter is one of the first three sources they turn to in the mornings for news.

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Experiences That Influence The Purchase Decisions Of Affluents By Generation, Q1 2014 [TABLE]

Around nine in 10 US affluent internet users said that when it came time to buy, past experiences played a significant role.

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UK Social TV Viewers By Demographic, September 2013 [TABLE]

Nearly two-thirds of UK 16- to 24-year-olds who used Twitter said they never live tweeted about TV programs.

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UK Multitainment Use By Age, February 2014 [CHART]

Social media usage while watching TV was still a minority activity among older teens and early 20-somethings in the UK.

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Weekly Radio Penetration Among Millennials, May 2014 [CHART]

Radio is particularly popular among female Hispanic Millennials (18-34), of whom more than 94% listen to radio on a weekly basis.

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Older Americans' Adoption Of Streaming Services, Q4 2012 vs Q4 2013 [CHART]

Some 61% of 55+ households have broadband internet access, with broadband penetration rates among the 55-64 bracket on par with the general population (74% and 72%, respectively).

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