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Generations

Americans' Attitudes Toward Financial Responsibility, June 2015 [CHART]

Three-quarters of American Millennials feel that they are financially responsible and generally do not spend beyond their means.

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US LGBT Media Consumption By Generation, August 2015 [TABLE]

LGBT websites and blogs remain the most popular form of media among Millennial LGBTs.

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Kids' Summer Media Consumption, August 2015 [CHART]

Kids’ media consumption goes up during the summer, particularly when it comes to movies and TV.

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Demographics Of US Mobile-Only Newspaper Readers, March 2015 [CHART]

Males were the driving force behind mobile-only newspaper readership gains.

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Millennials' Top Sources Of Health Information, June 2015 [CHART]

Parents are the top source of health information for teen Millennials (13-18), 55% of whom say they get ‘a lot’ of health information from them.

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Demographics Of Video Gamers, February 2015 [CHART]

Four out of five US households owned a device used for video gaming, and there was an average of two gamers in each game-playing household.

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US Smartphone Penetration By Age Group, 2014-2015 [CHART]

US Smartphone penetration reached 77% of the US mobile subscriber market (13+) during Q1 2015.

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Millennials' Top Shopping-Related Activities By Device [TABLE]

40% of Millennials said they use their smartphones to make an actual purchase vs. 65% doing so via computer.

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TV Multitasking By Generation, April 2015 [TABLE]

9 in 10 Americans age 14 and older claim to always or almost always multitask while watching TV, up from 81% a couple of years ago.

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Orange Is The New Black Fans On Social [INFOGRAPHIC]

This infographic looks at the demographics and psychographics of Netflix’s Orange Is The New Black fans on social media.

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