Generations
Factors That Influence Millennials' CPG Brand Selection [CHART]
A number of promotional tactics appear to affect Millennial shoppers’ brand decisions more heavily than the average shopper, according to a SymphonyIRI report released in June 2012.
Read MoreAmericans' Attitudes Toward Dual Incomes By Various Demographics [CHART]
Two-thirds of Americans believe it is better for both members of a household to work in paying jobs.
Read MoreAmerican Sports Site Visitors By Generation [CHART]
And a year-long Experian Simmons National Consumer Study, concluded last November, found one internet user in five had gone to online sports sites within the 30 days before being questioned.
Read MoreAmerican Sports Fan Demographics [CHART]
61% of adults consider themselves a sports fan, according to a Marist Poll conducted in November 2011.
Read MoreAmericans' Attitudes Toward Hard Work & Success By Various Demographics [CHART]
7 in 10 of Americans believe that with hard work they can accomplish anything, while 28% believe that success is dependent upon factors like connections, inherited wealth and sheer luck.
Read MoreBlog Purchase Influence By Generation [CHART]
Roughly two-thirds of consumers who visit or read blogs say that their purchasing decisions are influenced by brand mentions or promotions within the blog’s content, according to survey results released in June 2012 by Burst Media.
Read MoreManaging Millennials [INFOGRAPHIC]
UNC’s Kenan-Flagler Business School and the YEC researched and created this infographic so we can all know just how to manage Millennials.
Read MoreSocial Media Personas [INFOGRAPHIC]
Amia research created this infographic of six different social media personas.
Read MoreFavorite Ways Teens Communicate With Friends [CHART]
Teens are avid social media users, but when it comes to their preferred methods of communication with friends, social networks barely register, per findings from a Common Sense Media report released in June 2012.
Read MoreTeens' Online Communications Habit [CHART]
9 in 10 teens have used social media at some point & half visit a social networking site at least daily, finds Common Sense Media in a June 2012 survey.
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