Generation V
American Kids Who Own vs Use Mobile Devices, July 2014 [TABLE]
Among US children and teens ages 2 to 17, tablet usage peaked among 6-to-9-year-old kids.
Read MoreeSports Fan Demographics, March 2014 [CHART]
69% of Americans who frequently watched or participated in eSports were male, compared with 31% who were female.
Read MoreAverage Monthly Spending On Mobile Games By Segment, February 2014 [CHART]
The smartphone gaming audience will see faster growth in 2014 and all the way through 2018.
Read MoreOnline Ads' On-Target Percentage, September 2014 [CHART]
Overall, 59% of online ad impressions served reach their target audience.
Read MoreUS Tumblr Users By Age, 2013-2018 [TABLE]
Tumblr’s users are highly concentrated among internet users in the 18-to-24 and 25-to-34 age groups, which represent 52.2% of active users.
Read MoreConsumers & Marketing In An Always-On World [PRESENTATION]
eMarketer Chairman Geoff Ramsey’s keynote presentation delivered at ANA Digital and Social Media Conference.
Read MoreUS Kids Who Use Social Sites At School, April 2014 [CHART]
Nearly three-quarters of US students between the ages of 16 and 18 accessed their social media accounts while at school.
Read MoreGeneration V Media Consumption By Age & Channel, July 2013 [TABLE]
TV remains the biggest single element of Generation V’s media usage.
Read MoreAmazon's Social Commerce, NFL Draft Content Marketing & The Simpsons LEGOized [VIDEO]
During episode 47 of the Beyond Social Media Show, David Erickson discusses Amazon’s social commerce play; the NFL’s content marketing & The Simpsons LEGO episode.
Read MoreGeneration V's Most Popular Online Activities By Gender, March 2014 [CHART]
Playing games was the online activity conducted most often by US children, cited by 45.0% of boys and 39.0% of girls.
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