Event Marketing
Top B2B Online Marketing Activities, March 2013 [CHART]
Email (64%) is B2B marketers’ most important digital marketing activity.
Read MoreTop Channels Companies Are Integrating With Email Marketing, December 2012 [TABLE]
Three-quarters of companies worldwide said their web and email efforts were integrated; more than half had integrated social and email.
Read MoreTop Customer Touchpoints For Local Engagement, February 2013 [TABLE]
Websites remain the primary means brand marketers have to engage customers locally, with 86% citing the corporate site as part of their local engagement strategy.
Read MoreMost Effective SMB Marketing Channels, February 2013 [CHART]
The study found that 53% of respondents rated TV ads a top-2 box score on a 10-point scale of effectiveness.
Read MoreTop Channels For Local Marketing Success, February 2013 [CHART]
Senior marketers are lukewarm about mobile’s importance to their local marketing agendas.
Read MoreSMB Marketing Budgets & Confidence In Competence, February 2013 [CHART]
Email marketing captures an average 15% of SMB marketing budgets.
Read MoreMarketing Strategies That Are Falling Out Of Favor In 2013 [CHART]
About three in 10 marketers expect their organizations to decrease attention paid to newspapers and consumer magazines in 2013.
Read MoreAmerican Small Business Marketing Budget Allocation By Tactic, November 2012 [CHART]
Small businesses in particular seem to rely on content marketing because it can be extremely cost effective.
Read MoreB2B Marketing Channels By Lead Quality, November 2012 [TABLE]
Two in five said their own email campaigns produced predominantly high-quality leads; 36% said the same of leads that came in through SEO.
Read MoreB2B Marketing Channels By Lead Volume, November 2012 [TABLE]
When it comes to marketing tactics best suited to turning up high volumes of leads, marketers most frequently cited the work of third-party lead generators at 34%.
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