Event Marketing Archives - Page 17 of 25

SMB Online Marketing Tactics, March 2013 [TABLE]

The top three tools or solutions used by SMBs for digital marketing were websites, used by 86.6% of respondents, social media (77.3%) and email marketing (65.8%).

Top Lead Prospecting Channels, 2012 vs 2013 [CHART]

Marketers are ramping up their use of prospecting tools and while email remains the most common prospecting channel (86.7% using this year).

Global Facebook Ad Performance Metrics By Type, March 2013 [TABLE]

The sponsored check-in story achieved the highest clickthrough rate (CTR) by a significant margin.

The History Of Public Relations [INFOGRAPHIC]

This infographic about the history of public relations was created by GroupHigh.

Tablet Ad Categories To Which Users Are Most Likely To Respond By Gender, January 2013 [CHART]

The content that beauty consumers devour in magazines are ripe for the interactive opportunities that tablets can provide.

B2B Buyers' Attitudes Toward Online Content, June 2013 [TABLE]

87% of B2B content consumers say that online content has a major (27%) or moderate (60%) impact on their vendor selection.

How Generations Value Face-To-Face Communication, May 2013 [CHART]

61% of Millennials aged 18-27 believe that exhibits at exhibitions, conventions and annual meetings are more valuable today than they were 2 years ago.

B2B Publishers Revenue Sources In 2012 [CHART]

B2B publishers, especially larger publishers with more than $5M in annual revenues, continue to have difficulty diversifying their revenue sources away from print advertising.

Social Media Users Attitudes Toward Effectiveness Of Real-Time Event Marketing, March 2013 [CHART]

To be successful in real-time marketing, marketers and their agencies need to rethink the creative process.

Channel Effectiveness For Generating Sales Leads, April 2013 [CHART]

Respondents ranked inbound phone calls highest, with a rating average of 3.4 on an 8-point scale (where 1 represents the highest potential).