Event Marketing
B2B Digital Marketing Budgets To Increase In 2021
Since the beginning of the COVID-19 pandemic, B2B marketers have seen a shift towards digital when it comes to content consumption – and their own sales model.
Read MoreHow B2B Buyers Prefer To Make Contact
According to the GlobalWebIndex’s GWI Work wave 2 survey of 2,889 business-to-business buyers from ten markets, 61% prefer to contact B2B vendors via email near the end of the research phase of the buyer’s journey.
Read MoreSpotify Virtual Concerts
An upcoming feature in development at Spotify could help turn things around, by again connecting artists with their fans through ticketed live music events.
Read MoreCancelled Or Postponed B2B Exhibitions
73% of business-to-business exhibition organizers have canceled at least one exhibition as of June as a result of the COVID-19 pandemic.
Read MoreTrade Show Revenues, 2015-2024
According to estimates from PwC, the U.S. trade show market alone will see exhibition spending drop by $10 billion this year due to the COVID-19 pandemic, a 64-percent decline compared to 2019.
Read MoreNo In-Person Events Until Late 2021
While the suspension of in-person conferences and trade shows has been devastating for many industries outside of marketing, one bright spot has been the level of attendance and satisfaction with online or “virtual” events.
Read MoreFuture Of Virtual Events
A report from The 614 Group outlines what marketers and advertisers think an alternative future, without various facets of in-person business, could look like.
Read More2020 B2B Marketing Components
B2B marketers expect to rely on some tried-and-true channels in the year ahead as part of their marketing strategy.
Read MoreB2C Digital Marketing Spend To Rise In 2021
Gartner’s 2020-2021 CMO Spend Survey indicates CMOs expect B2C digital marketing budgets to rise in 2021.
Read MoreWhen Will Conferences Return?
When do you think you would go to a large conference again?
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