Ethnic Marketing
Americans By Race/Ethnicity, 1990-2018 [CHART]
Recent Census Bureau data has highlighted that by 2060, close to 1 in 3 Americans will be Hispanic.
Read MoreCumulative Life Spending By Race/Ethnicity, April 2013 [CHART]
Asian and Hispanic households will outspend non-Hispanic White households in their lifetimes.
Read MoreDemographics Of American Mobile & Smart Phone Users, 2012 [TABLE]
Over three-quarters of Hispanics used the mobile internet, compared with 73% of blacks and only 60% of whites.
Read MoreDemographics Of US Hispanic Social Media Users, October 2012 [TABLE]
Latino social networking penetration among internet users reached 68% last year.
Read MoreGrowth In American Internet Use By Race, 2012-2017 [TABLE]
Between 2009 and 2012, the percentage of foreign-born and native-born Hispanics who used the web rose by 18 percentage points and 27 percentage points, respectively.
Read MoreMostly Mobile Online Teens, March 2013 [CHART]
78% of American teens (aged 12-17) now own a cell phone, and 47% of those teens own a smart phone.
Read MorePinterest Users By Gender, Race & Generation, December 2012 [TABLE]
Fully one-quarter of female internet users said they were on Pinterest, compared to just 5% of male internet users.
Read MoreInstagram Users By Gender, Race & Generation, December 2012 [TABLE]
Black internet users were nearly twice as likely to use Instagram as the average internet user: 23% vs. 13% overall.
Read MoreTwitter Users By Gender, Race & Generation, December 2012 [TABLE]
While 16% of internet users overall said they used Twitter, 26% of black internet users said they did so.
Read MoreIn-Store Mobile Activities Of African Americans, March 2013 [CHART]
African Americans are 44% more likely to check in for a discount and 37% more likely to scan a QR code to get more information about a product.
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