Ethnic Marketing
Weekly Radio Penetration Among Millennials, May 2014 [CHART]
Radio is particularly popular among female Hispanic Millennials (18-34), of whom more than 94% listen to radio on a weekly basis.
Read MoreBlack LGBT Online Activities, March 2014 [CHART]
Black LGBT internet users showed a heavy preference toward Facebook actions compared with other digital activities, with the majority having Liked a business on Facebook.
Read MoreChange In Interactions With LGBT Media By US Black LGBT Internet Users, March 2014 [CHART]
Black lesbian, gay, bisexual and transgender (LGBT) internet users in the US are paying more attention to LGBT digital media.
Read MoreDemographics Of American Book Readers, January 2014 [TABLE]
Out of the 76% of respondents who had read a book in the past year, nearly seven in 10 had read a physical book, while just 28% had read an ebook.
Read MoreAmericans' Trust In Advertising By Demographic, April 2014 [CHART]
Only 3% of Americans completely trust the advertisements they see, read or hear, while 11% don’t trust them at all.
Read MoreNational Discretionary Spending Estimates, April 2014 [CHART]
Together, African-Americans (9%) and Hispanics (11.3%) combined to account for one-fifth of national discretionary spending during the Fall of 2013.
Read MoreAmericans' Young Adults: Jobs, Education & Households, April 2014 [TABLE]
By the time they reached the age of 27, 34% of young adults were married, 20% were unmarried and living with a partner, and 47% were single.
Read MoreDemographics Of Farmers [INFOGRAPHIC]
This infographic from the University of Illinois Extension illustrates the agricultural census of 2012 and highlights the demographics of farmers.
Read MoreUS Mobile Banking Demographics, March 2014 [CHART]
33% of mobile phone owners had used mobile banking during the 30 days prior to the survey, up from 28% a year earlier.
Read MoreDemographics Of Social TV Enthusiasts, March 2014 [CHART]
Roughly 1 in 6 TV primetime TV viewing occasions involve simultaneous social media use, and about half of that activity is related to TV content.
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