Email Marketing Archives - Page 60 of 107 - e-Strategy

B2C vs B2B Content Marketing, October 2013 [TABLE]

B2B marketers have traditionally invested more of their budgets into content marketing than their B2C counterparts.

Online Ad Revenue Share By Format, H1 2012 vs H1 2013 [CHART]

Display-related advertising continue to be the second-largest format, accounting for 30% of revenues in H1, down from 33% a year earlier as display’s 9% year-over-year rise trailed the overall average.

Channels Use To Recommend Products & Services, October 2013 [CHART]

Among consumers who sometimes or always recommend brands to others, sharing information face-to-face (80%) remains by far the most popular method of doing so, far ahead of email (51%) and social networks (39%).

Subscriber Engagement With Autoresponder Sequences, October 2013 [CHART]

The average autoresponder sequence contains 8 emails and spans 49 days.

Email Open & Click-Through Rate Trends, Q4 2009 – Q2 2013 [CHART]

The average business-as-usual (BAU) email open rate in North America fell to 28.8% in Q2 after hitting a multi-quarter peak of 31.1% in Q1.

Email Subscriber Activity, Q2 2013 [CHART]

During Q2 2013, 51% of the average email file was active.

Consumer Attitudes Toward Shopping Cart Reminder Emails, October 2013 [CHART]

Fully two-thirds of infrequent shoppers (those who shop online less than once a month) did not expect to get any type of reminder email.

Most Valuable Content Marketing Elements For Lead Generation, May 2013 [TABLE]

Three-quarters of US SMBs actively worked on lead generation tactics, with a variety of different types of content used for this purpose.

American Moms' Smart Phone Activities, August 2013 [TABLE]

Mothers’ phones are always at hand while shopping in stores, watching TV, in the car, in bed and in the kitchen.

Most Effective B2B Content Marketing Tactics, October 2013 [CHART]

93% of respondents now using content marketing (up from 91% last year) and 42% finding their efforts effective (up from 36%).