Email Advertising
Ads Ignored By Podcast Listeners [CHART]
In the past two years, US podcast advertising revenues have more than doubled, with spend expected to reach an estimated $678.7 million in 2019.
Read MoreAd Spending By Media & Format, 2018-2019 [TABLE]
Ad spend on over-the-top (OTT) streaming video will increase 20% this year to $2.6 billion, according to a Winterberry Group study of US ad spend data.
Read MoreMarketing Budget Trends For Industrial Companies In 2017 [CHART]
Almost 8 in 10 industrial marketers increased (31%) or maintained (48%) their budgets in 2017 relative to 2016. Websites, content and social media were the areas in which the most industrial marketers increased their spending in 2017, with 58% doing for each channel.
Read MoreBest Way To Reach Baby Boomers [CHART]
TV is, by a large margin, the best way to reach Boomers (born before 1965), according to marketers and agency professionals.
Read MoreLinkedIn Advertising [INFOGRAPHIC]
This infographic from LinkedIn illustrates the social media platform’s advertising options.
Read MoreHow Frequently People Check Their Email, August 2015 [CHART]
A significant share of respondents are actively checking their email accounts throughout the day and that many continue to ascribe strong purchase influence to the emails they receive.
Read MoreTop Ad Channels For Reaching Upscale Americans, November 2014 [TABLE]
US adults with household income of at least $75,000 are more likely to have seen or heard a range of advertising forms than the average American adult.
Read MoreTop 15 Advertising Channels For Wealthy Boomers, December 2014 [CHART]
TV ads have the broadest reach among upscale Boomers (those aged 50-68 with household income of at least $75k).
Read MoreHot Retargeting Topics Among Marketers, December 2014 [CHART]
Social media retargeting is the hottest topic in retargeting.
Read MoreSingle Advertiser B2B eNewsletters, April 2013 – March 2014 [CHART]
Dedicated emails – in which there was a single advertiser – comprised 38% of email newsletters, with that share increasing during early 2014.
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