eCommerce
When People Plan To Research vs Purchase Back-To-School Items, July 2013 [CHART]
Students and parents start to research their back-to-school needs long before stores notice an uptick in purchases.
Read MoreUS Back-To-School eCommerce Sales, 2011-2014 [CHART]
The growth rate for back-to-school eCommerce is slightly higher than the 15.5% overall eCommerce increase forecast for the full year.
Read MoreTop Mobile Marketing Objectives, June 2014 [CHART]
The most important objective for mobile marketing is to improve customer engagement.
Read MoreBest Online Channels For Driving Sales, June 2014 [CHART]
Three-quarters of retailers surveyed believe that digital advertising delivers a higher ROI than traditional or offline advertising, and 82% expect their digital marketing budgets to increase in the next 3-5 years.
Read MoreWhy Business Execs Pay For Online News, March 2014 [CHART]
Brand reputation was the top reason business executives worldwide paid for digital news, cited by 46% of respondents.
Read MoreBusiness Executives Who Pay For Online News By Industry, March 2014 [CHART]
Finance execs were the most likely to pay for digital news, with 47% of respondents from that industry saying they did so.
Read MoreTop Reasons For Abandoning Shopping Carts, June 2014 [CHART]
The primary reasons given by online shoppers for abandoning a shopping cart were that: the shipping costs made the total purchase cost more than expected.
Read MoreAverage Order Value By Social Channel, Q1 2013 vs Q1 2014 [CHART]
Social traffic to e-commerce sites continues to underperform relative to search traffic but is gaining in some key areas.
Read MoreOnline Shoppers' Preferred Method For Researching & Buying Products, June 2014 [CHART]
Despite the growth of mobile commerce (23% year-over-year in 2013, per comScore), only 1 in 10 respondents prefer to purchase products on mobile devices.
Read MoreE-Commerce Conversion Rates By Device, Q1 2014 [CHART]
Tablet (2.45%) and smartphone (1.14%) conversion rates trailed traditional computers (3.15%) again in Q1.
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