eCommerce
Top Content Marketing Objectives For B2B & B2C, August 2014 [CHART]
B2B marketers are largely focused on lead generation while brand engagement is the top objective among B2C marketers.
Read MoreProduct Listing Ads' Share Of Google Paid Clicks, Q2 2012-Q2 2014 [CHART]
Retailers quickly embraced Product Listing Ads to drive eCommerce sales.
Read MoreTop Digital Transformation Priorities, April 2014 [TABLE]
Fully 88% of US digital strategists said their firms were undergoing a formal digital marketing transformation effort.
Read MoreeCommerce Traffic & Revenue Trends By Device, Q2 2014 [CHART]
Smart phones alone accounted for almost 1 in 4 visits to the tracked merchants during Q2 2014, up more than 50% from a year earlier.
Read MoreReasons People Abandon Shopping Carts, March 2014 [TABLE]
Around 60% of US buyers said they abandoned their shopping carts because shipping costs pushed their purchase total up more than expected.
Read MoreConsumers Willing To Pay For Overnight Delivery Of eCommerce Purchases, June 2014 [TABLE]
Female and older internet users were the least willing to pay more for same-day and overnight delivery when shopping online.
Read MoreOnline Shopping Pet Peeves By Generation, June 2014 [TABLE]
Among US internet users surveyed who had at least one digital shopping pet peeve, shipping costs were the most common, cited by 66% of respondents.
Read MoreDigital Wallet Users By Age & Gender, July 2014 [CHART]
While more than 8 in 10 US adult smart phone users are aware of digital wallets, only about one-third have used one.
Read MoreMobile Technologies Used To Enhance In-Store Experiences, Q1 2014 [CHART]
There are a variety of factors accounting for the recent buzz surrounding beacons.
Read MoreUS Retail mCommerce Sales, 2012-2018 [TABLE]
Apps may be where mobile users spend most of their time—86.0% of US smartphone internet time was spent in apps in 2013.
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