eCommerce
Top 5 Shopping Cart Abandonment Reasons [CHART]
via emarketer.com Shipping also emerged as the main reason buyers abandoned their cart before completing a purchase; 57% of respondents said they had added items to their cart not to buy them, but to figure out what the total purchase cost would be with shipping included. Almost as many buyers, 55%, stopped the purchase process…
Read MoreRetailers' Most Valuable Online Channels [CHART]
via marketingcharts.com When asked about the digital marketing channels having the greatest impact on their businesses, 58% of senior executives working for large retailers point to social media, per KPMG survey results [pdf] released in June 2012. Interestingly, this puts social media’s impact on par with online shopping, which was cited by 59% of the…
Read MoreTypes Of Online Behavior Executives Value [CHART]
via marketingcharts.com econsultancy-customer-behavior-attitudes-june2012.pngMany executives working at companies with e-commerce or e-business components have only a limited understanding of why people abandon the shopping cart or transaction, according to [download page] a survey released in June 2012 by Econsultancy in association with Tealeaf. As a result, all the respondents say that understanding why people do this…
Read MoreTablet Owners Who Have Made A Purchase On Their Tablet by Generation [CHART]
via emarketer.com When looking at US tablet ownership and usage by age group, Jumptap found that those ages 25 to 34 led the pack. Almost one-quarter of those in this group owned a tablet, while about one in five said they had made a purchase on one of the devices. Interestingly, those ages 18 to…
Read MoreLeveraging Customer Data [CHART]
via emarketer.com The study found 72% of marketers worldwide used data to craft more timely, targeted messaging, and 58% of respondents used it to build richer customer segments and profiles, allowing them to create more targeted, nurturing campaigns. More than half (52%) also used customer insight and intelligence to directly influence the bottom line by…
Read MoreThe Kinect-Compatible Amazon.com
It is obvious what Amazon.com’s next technology move should be: A virtual store through which customers can stroll from the comfort of their living rooms.
Read MoreProduct Videos Convert Online Sales
Videos appear in 70% of the top 100 search results listings.
Read MoreScan & Scram
Nearly $32 billion has been spent online this holiday season thus far.
Read MoreBlack November?
Online sales are expected to exceed $1 billion mark that set the heaviest day of online shopping ever last year.
Read MoreeCommerce To Grow Over Bricks & Mortar This Year
eMarketer estimates that US retail eCommerce holiday-season sales will rise 16.8% this year.
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