Earned Media
Underrated Link Building Tactics [INFOGRAPHIC]
This infographic from Spiralytics illustrates nine undderrated link building tactics that you can apply to your search engine optimizaton efforts.
Read MoreHow People Learn About Retailers [CHART]
Consumers are still highly influenced by word of mouth (W-O-M) when it comes to trying out a new retailer. A full 45% of consumers say that a friend or family member had recommended the most recent retailer they had purchased from for the first time, per findings from a report from Yes Marketing.
Read MoreVideo Content Amplification Channels [CHART]
A large majority (89%) of marketers use video as part of their content strategy, which is not surprising considering marketers believe video converts better than other content. But how do marketers get their video content to their audiences? A new report from Wibbitz reveals that when marketers promote their videos, either organically or through paid ads, an overwhelming number turn to social media, even more so than their own websites or blogs.
Read MoreInfluencer Marketing Challenges [CHART]
Some influencers accept free products as payment for endorsements, others charge thousands of dollars for a single post. While the compensation scale varies by following and content type, some marketers are concerned that teaming up with social media influencers is getting expensive.
Read MoreTrust Consumers Place In Brand Information Sources [CHART]
Just one-third (33%) of consumers who rely on advertising for brand information say they trust its messaging, making it the least credible source of information among the options given, according to a report by Kantar Media.
Read MoreWhat People Think Is Advertising [CHART]
While global consumers’ attitudes towards advertising haven’t changed much over the past year, those in the US report being somewhat less bothered by advertising this year than last.
Read MoreTypes Of Influencers Used By PR Pros [CHART]
Around half (49.2%) of US PR professionals say they use influencers to get brand stories and key messages out, while close to one-third (32.5%) are considering doing so, according to the results of a recent report by PR News and Meltwater.
Read MoreMicroinfluencers [INFOGRAPHIC]
This infographic from SocialPubli illustrates why microinfluencers are so…influential.
Read MoreHow Consumers Find Information About Brands [CHART]
Most online adults across 5 key countries turn to websites in order to find information about brands and services, while about half rely on recommendations from friends and family, according to a report from Kantar Media. The study indicates that social media is also a popular source of information, though more so in some countries than others.
Read MoreLink Building Tactics [INFOGRAPHIC]
This infographic from Kissmetrics illustrates 14 link building tactics that do not include unsolicited emails.
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