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Citizen Branding Through Fanboy Ads
Online video sharing services such as YouTube are exposing fanboy ads that are fundamentally changing the nature of product branding
Read MoreComcast High Speed Internet Commercial – The Slowskys
Comcast demonstrates the power of Internet distribution with their The Slowsky’s high speed Internet television commercial.
Read MoreGoogle AdWords Adds Demographic Targeting
Google has added a demographic targeting feature to their AdWords search engine advertising program.
Read MoreOnline Research, Offline Purchase
Forty-seven percent of respondents who researched a product online then bought that product offline.
Read MoreJoe Mauer Plays Off Joe Green In New Twins Ads
The Minnesota Twins just released two spots for their new television advertising campaign and they’re available at their web site. One features Torri Hunter at a kid’s birthday party and the other features Joe Mauer in a take off of the 1979 Coke commerical featuring Pittsburg Steelers defensive end Mean Joe Green.
Read MoreOnline Classifieds – Craigslist
Nightline did an excellent segement last night on the online classifieds site Craigslist.
Read MoreCollege Students Shopping Online
98% of college students have bought a product or service online.
Read MoreSuper Bowl Searches
Super Bowl related searches provide a fascinating insight into search behavior in the wake of a perhaps singularly unique massive cultural touchstone event.
Read MoreTeen Marketing Strategies
Two new surveys of teen consumers provide insight into online teen marketing strategies.
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