Display Advertising Archives - Page 12 of 42

Types Of Ads Nordic Residents Most Trust, February 2014 [TABLE]

Around one-third said they trusted ads on mobile phones, and three in 10 said the same for those on social networks.

Black LGBT Online Activities, March 2014 [CHART]

Black LGBT internet users showed a heavy preference toward Facebook actions compared with other digital activities, with the majority having Liked a business on Facebook.

Global Mobile RTB Ad Volume Share By Content Category, Q4 2013 & Q1 2014 [CHART]

The entertainment and media industry claimed 37% of total mobile RTB ad spending on the SMX platform worldwide in Q1 2014.

Global Mobile RTB Ad Spending By Industry, Q1 2014 [CHART]

eMarketer expects increases in US real-time bidding (RTB) digital display ad spending.

Michael Sams' Reality Show & The Weather Channel's Twitter Storm [VIDEO]

Beyond Social Media, Episode 48: Michael Sams’ ill-advised reality show, Weather Channel’s ill-advised Tweet & the Supreme Court’s ill-advised API ruling.

Media Channel User Buy Agency Media Buyers In 2013 [CHART]

More than 9 in 10 digital media buyers with budgets larger than $5 million used mobile (93%) and video (93%) last year.

UK Online Ad Spending By Format, 2012 & 2013 [TABLE]

Total digital ad spend in 2013 rose by 15.2% to £6.30 billion ($9.84 billion), up from £5.45 billion ($8.51 billion) in 2012.

US Local Media Revenue Forecast, 2013 & 2018 [CHART]

Local media revenues are expected to increase from $133.2 billion last year to $158.6 billion in 2018.

US Major Media Ad Spending Per Hour Spent With Media, 2010-2014 [TABLE]

Print still commands the most ad dollars—despite the fact that it’s losing in terms of absolute time spent with media at double-digit rates each year since at least 2011.

Online Display Ad Benchmarks By Region in 2013 [CHART]

In North America, the average click-through rate (CTR) for standard banners slipped from 0.1% to 0.08%, while flash rich media CTRs jumped from 0.14% to 0.25%.