Digital Advertising
US & UK Ad-Blocking By Device, February 2015 [CHART]
41% of American PC users and 11% of mobile users reported regularly using ad-blocking software, and usage rates in the UK weren’t far behind.
Read MoreMobile Website Visits By Last-Touch Channel, 2013-2015 [CHART]
Over the past couple of years, search has overtaken direct as the leading referrer of mobile phone traffic in North America.
Read MoreLast Touch Channel Share Of Mobile Visits, 2013-2015 [TABLE]
Once again, search has grown a small amount, up to 44.5% of total referral traffic in 2015.
Read MoreHow Consumers Find Out About New Products, July 2015 [CHART]
Consumers’ top purchase influencers are also their top sources of new product awareness.
Read MoreOld School vs New Skool SEO [INFOGRAPHIC]
This infographic by Quick Sprout compares and contrasts old school search engine optimization tactics with modern SEO.
Read MoreMarketing Tactics Small Business Owners Invest In, April 2015 [TABLE]
Seventeen percent of small business owners said they were actively investing in Search Engine Optimization.
Read MoreMost Influential Ad Types Among Hispanic Shoppers, July 2014 [CHART]
Hispanic digital shoppers were asked to identify kinds of advertising that influence their purchasing, social ads scored strongly, cited by 42%.
Read MoreSMBs’ Planned Online Marketing Services Purchases, June 2015 [CHART]
More than 7 in 10 US SMBs are buying some type of digital services today.
Read MorePrevalence Of Ad Blocking By Website Category, Q2 2015 [CHART]
Globally, the number of internet users who use ad blocking software grew by 41% year-over-year in Q2 and reached 198 million in June,
Read MoreThe History of Online Advertising [INFOGRAPHIC]
This infograph by PointRoll illustrates the history of online advertising.
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