Digital Advertising
Understanding & Use Of Programmatic Buying Among Marketers, March 2014 [CHART]
Nearly one-quarter of US client-side marketers understood programmatic buying and had run campaigns on this basis.
Read MoreUS Premium Programmatic Ad Spending By Channel, 2013-2017 [TABLE]
Spending on premium programmatic online display advertising will rise 165.4% in the US this year.
Read MoreTop Online Marketing Channels That Generated Orders, Q1 2013 & Q1 2014 [TABLE]
Social accounts for just 1% of US eCommerce orders in Q1 2014, tying display for the lowest share.
Read MoreTypes Of Ads Nordic Residents Most Trust, February 2014 [TABLE]
Around one-third said they trusted ads on mobile phones, and three in 10 said the same for those on social networks.
Read MoreData Sources For Conducting Lookalike Modeling, March 2014 [CHART]
64% of both ad agencies and advertisers turned to data providers and demand-side platforms as data sources for lookalike modeling.
Read MoreUse Of Lookalike Modeling, March 2014 [CHART]
Lookalike modeling is picking up the pace of adoption, with 73% of US ad agencies and 64% of advertisers saying they used it.
Read MoreBlack LGBT Online Activities, March 2014 [CHART]
Black LGBT internet users showed a heavy preference toward Facebook actions compared with other digital activities, with the majority having Liked a business on Facebook.
Read MoreGlobal Mobile RTB Ad Volume Share By Content Category, Q4 2013 & Q1 2014 [CHART]
The entertainment and media industry claimed 37% of total mobile RTB ad spending on the SMX platform worldwide in Q1 2014.
Read MoreGlobal Mobile RTB Ad Spending By Industry, Q1 2014 [CHART]
eMarketer expects increases in US real-time bidding (RTB) digital display ad spending.
Read MoreB2B Media Revenue By Company Size, 2013-2014 [CHART]
Print advertising remains remarkably resilient as the dominant revenue source for B2B publishers.
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