Demographics Archives - Page 32 of 106

Demographics Of American Book Readers, January 2014 [TABLE]

Out of the 76% of respondents who had read a book in the past year, nearly seven in 10 had read a physical book, while just 28% had read an ebook.

US internet users were far more likely to only read printed books than ebooks or a mix of the two.

This infographic illustrates results from a Ladies Home Journal survey of women’s attitudes toward word of mouth recommendations.

This infographic from SFheat illustrates survey results showing how marketers use social media versus normal people.

Playing games was the online activity conducted most often by US children, cited by 45.0% of boys and 39.0% of girls.

41.5% and 36.3% of 8-to-11-year-old US males and females, respectively, used the Internet many times a day.

In 1998, just 5% of teens in Germany were regular weekly web users and the number with access to a private internet connection was statistically nil.

Of the 20 million mobile gamers in the UK, almost half were female.

One is as likely to find UK women playing casual games on mobile devices, an activity that has long been considered a predominantly male pastime.

Roughly one-quarter of ad spending aimed at Facebook users aged 18-64 was directed to the 18-24 bracket in Q1.