Demographics Archives - Page 25 of 106

How Moms Will Use Mobile For Back-To-School Shopping, July 2014 [CHART]

63% of US mothers with children under the age of 18 planned to use their smartphones while back-to-school shopping.

Mobile Ad Response By Gender, August 2014 [CHART]

Men respond more to ads in mobile browsers, while women are more likely to swipe or click on in-app ads.

Millennials' Financial Worries By Gender, April 2014 [TABLE]

Finding a good job was the biggest financial concern for US millennial internet users, cited by 66% of Millennials.

Influence Of Word Of Mouth & Reviews On Female Empty-Nesters, August 2014 [TABLE]

Female Empty Nesters are prone to seeking out reviews online and offline and are strongly influenced by what they find.

Demographics Of Online Purchasers By Product Category, June 2014 [TABLE]

Online consumers 68 and older significantly less likely than younger people to have made such purchases in multiple product categories.

Social Media Channels Used By Millionaire Investors, July 2014 [CHART]

Roughly three-quarters of Millionaire investors (with $1-5 million in net worth, not including primary residence) report using social media platforms, with Facebook (57%) the most commonly-used.

News Consumption Of Large Tablets Owners, July 2014 [CHART]

Slightly more than 6 in 10 large tablet owners reported using their devices to get news stories or other content provided by news organizations.

Positive Brand Mentions By Select Demographics, H1 2014 [TABLE]

Google tops the buzz rankings for the first half of this year among US Millennials.

Consumers Willing To Pay For Overnight Delivery Of eCommerce Purchases, June 2014 [TABLE]

Female and older internet users were the least willing to pay more for same-day and overnight delivery when shopping online.

Online Shopping Pet Peeves By Generation, June 2014 [TABLE]

Among US internet users surveyed who had at least one digital shopping pet peeve, shipping costs were the most common, cited by 66% of respondents.