Content Marketing
Content Marketing Must-Haves
Content marketing is a buzzword, for sure, but there are several good reasons why it is still in use today after so many years.
Read MoreGoogle Keen
Google has released an experimental new product called Keen, which combines the visual appeal of Pinterest with collaborative research features and content discovery powered by machine learning and Google’s search algorithms.
Read MoreWebinars vs Podcasts [INFOGRAPHIC]
This infographic from Flow illustrates the pros and cons of using webinars vs using podcasts for marketing purposes.
Read MoreDigital Marketing News This Week
Topics: The most siginficant announcements to come out of Apple’s 2020 Developer Conference; Keen, Google’s new social collaboration tool; Google Images fact checks; Patagonia joins the growing Facebook advertising boycott; Devin Nunes’ Cow wins in court; YouTube introduces shoppable commercials; Pandora introduces analytics for podcasters; Facebook continues to harbor hate; mobile messaging app stats.
Read MoreThe SEO Value Of Links From Media Outlets
Why are links from media organizations so valuable for search engine optimization?
Read MoreBest In Class Social Media Elements
With most brands convinced about the benefits that a strong social presence can bring, social media marketers face the challenge of cutting through the noise to reach their target audiences.
Read More48 Google Analytics Resources
48 Google Analytics resources for learning about, implementing and testing web analytics.
Read MoreDigital Marketing News This Week
Twitter’s new voice feature; Target recognizes Juneteenth; Spotify lands DC Comics podcasts; Netflix’ Reid Hastings donates $120 million to black colleges; Fox News doesn’t get Monty Python; Facebook’s Ad Library; #RIPTacoBell; Google Fragment Text Chrome extension; and Twitch growth statistics.
Read MoreConsumer Psychology During Pandemics
Consumers are focused on basic needs while navigating the coronavirus pandemic. Do your marketing messages align with where your customers are at psychologically?
Read MoreThe Most Common Content Marketing Mistake
The most common content marketing mistake I see by far is the failure to completely understand what your customer values.
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