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Content Marketing

Most Important Attributes Of The Customer Experience [CHART]

Chart - Most Important Attributes Of Customer Experience

More than 170 senior marketing leaders were asked to identify the top 5 (of 16 listed) attributes and elements of the customer experience.

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Social Media Marketing Platform Trends [CHART]

Social Media Marketing Platform Trends

9 in 10 marketers say that social media is important to their business, with the most commonly cited benefits being increased exposure and traffic.

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Top Ways SMBs Use Marketing Videos [CHART]

Top SMB Marketing Video Uses

Two-thirds of SMBs create marketing videos at least 4 times a year.

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Top Conversion Rate Optimization Tactics [CHART]

Top Conversion Rate Optimization Tactics

Marketers point to A/B testing as the most effective CRO tactic, but also as the easiest to execute.

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Weekly Time Spent With Select Media [TABLE]

Weekly Time Spent With Select Media

US consumers spend an average of 35 hours per week watching live and timeshifted television.

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Why People Don't Watch News Videos [CHART]

Why People Don't Watch News Videos

The biggest reason why people did not watch news videos was fundamental to the nature of the medium: It’s just not as quick or convenient as reading.

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Top Amazon Skills Consumers Have Used [CHART]

Amazon Echo Skills Used

Amazon Skills are Echo capabilities that are offered by Amazon itself or by third-party developers. These are the top 10 Skills customers use.

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Top Types Of Online News People Consume [CHART]

Traditional, unsexy articles are still the most popular format for news content. Nearly six in 10 internet users said they had read an article in the past week.

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Top Social Media Marketing Challenges [CHART]

Social marketers in North America still find measuring ROI to be their toughest challenge.

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How To Create Twitter Moments

How To Create Twitter Moments

Watch a video tutorial or read a step-by-step guide for how to create Twitter Moments.

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