Content Marketing
Pinterest vs Facebook Shopper Engagement, October 2012 [CHART]
Among online shoppers using Pinterest, 70% said they do so to get inspiration on what to buy – that compares with just 17% of Facebook users who report the same.
Read MorePrimetime TV Viewing Habits, 2004 vs 2008 vs 2012 [CHART]
Among the 56% of respondents who reported using a TV set “yesterday” during the 8-9 PM hour, 26% said they spent that time watching a recorded program.
Read MoreZombie Survival Gear [INFOGRAPHIC]
![Zombie Survival Gear [INFOGRAPHIC]](https://e-strategy.com/wp-content/uploads/2012/10/zombie-survival-gear-scaled-1-196x1024.jpg)
This infographic is a clever bit of Halloween marketing by REI.
Read MoreDaily & Weekly Content Activities Of Tablet Owners, August 2012 [TABLE]
Pew found that getting the news was the No. 2 activity conducted on tablets both on a daily and weekly basis, not far behind email.
Read MoreNetworked & Hyperconnected [PRESENTATION]
Networked and Hyperconnected: The New Social (and work) Operating System, A presentation by Lee Rainie, Director of the Pew Internet Project.
Read MoreB2B Storytelling
81.5% of B2B Marketers listed engaging & compelling storytelling among the top three elements of effective B2B content.
Read MoreUS Mobile Content Revenues For Select Categories, 2010-2016 [CHART]
Gaming commands a plurality of revenues, at 43% of the total in 2012 and hovering around that amount through the end of the forecast period.
Read MoreGlobal Marketers' Mobile Activities, October 2012 [CHART]
Marketers are focusing on mobile as another messaging channel & mostly ignoring its potential as a medium through which to build deeper customer relationships.
Read MoreMost Popular Digital News Sources, October 2012 [CHART]
A slight majority of digital news consumers get their information from web-native sources like the Huffington Post or the Drudge Report, while 43% use digital versions of established news sources.
Read MoreWays People Share Their Opinions About Movies, October 2012 [CHART]
88% of consumers prefer to share their movie opinions with family through offline methods such as face-to-face (53%), on the phone (23%), or via text (12%).
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