Content Marketing
Americans' Daily Time Spent With Digital Media, 2010-2012 [TABLE]
US consumers spent an average of 37 minutes daily on social networks in 2012.
Read MoreMost Popular Connected TV Apps, May 2013 [CHART]
40% of connected TVs are streaming content from Netflix, compared to just 17% used to watch video on YouTube, and 11% to watch Hulu or Hulu Plus.
Read MoreDaily Time Media Consumption By Media, 2010-2012 [TABLE]
The average daily time spent online reached 3 hours, 7 minutes last year, up from just less than 3 hours in 2011.
Read MoreBrand Engagement On Pinterest, March 15 – April 15, 2013 [CHART]
Fashion and retail-related images are most likely to be pinned by the community, with brands pinning only 18% of content.
Read MoreWhy People Stream Online Video By Content Type, May 2013 [TABLE]
Among monthly users, network TV shows online have the same “wantedness” score as sports on regular TV, and also rivals regular primetime TV, meaning that these viewers attach a similar importance to online and regular TV content.
Read MoreOnline Activities Of Americans By Generation, December 2012 [TABLE]
Online video sharing was a top internet activity among US web users, according to a December 2012 study from NetBase, especially among younger consumers.
Read MoreTime Delay For Sharing Online Branded Videos, 2012 [TABLE]
10% of total shares occurred on the second day after debut, the apparent high point for video ad sharing.
Read MoreTime Spent On Multitainment Activity, April 2013 [TABLE]
30-40% of actual TV ad viewing occurred concurrently with mobile device usage.
Read MoreAmericans Liking & Sharing Online Content By Demographic [CHART]
44% of Americans say they share or like online content that others have posted on social media and other online sites.
Read MoreBeyond Social Media: AP Twitter Hack, Kmart #ShipMyPants & Vibrating Underwear App [PODCAST]
This week: AP Twitterhacked; Kmart’s #ShipMyPants; April Blizzards; Boston Bombing Virtual Witch Hunts & Media Fails; Vibrating Underwear App; Amazon Originals; Cap’N Crunch Late Night; Rookie News Anchor Fail; Shiny New Stuff & Daily Numbers.
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