Content Marketing
Millennials' TV Consumption By Gender, June 2013 [CHART]
Some Millennials are accessing TV content solely via broadband, and the majority of those don’t have any plans to return to pay-TV.
Read MoreHispanic Smart Phone Adoption & Video Viewing, June 2013 [CHART]
Hispanic households are more likely the average American household to own at least a single smart phone and they’re also more likely to be found watching video on their smart phones.
Read MoreSMB Online Marketing Tactics, March 2013 [TABLE]
The top three tools or solutions used by SMBs for digital marketing were websites, used by 86.6% of respondents, social media (77.3%) and email marketing (65.8%).
Read MorePercentage Of Google Search Traffic By Position & Page, June 2013 [CHART]
The top position in Google search results enjoys 32.5% share of traffic, almost double the 17.6% afforded the next result.
Read MoreCollege Students' Multitainment Activities, February 2013 [CHART]
The most popular activity students engaged in while watching TV was using Facebook or Twitter, at 63% of respondents.
Read MoreDaily Time Spent With Devices By US College Students, 2012 & 2013 [CHART]
Nearly seven out of 10 surveyed college students between the ages of 18 and 34 owned a smart phone in 2013, up 14 percentage points from 2012.
Read MoreTime Spent Watching Mobile Video, January – March 2013 [CHART]
It’s true that mobile video remains only a small fraction of total TV consumption, but smart phones and tablets are eating up a larger share of online video viewing.
Read MoreTop Lead Prospecting Channels, 2012 vs 2013 [CHART]
Marketers are ramping up their use of prospecting tools and while email remains the most common prospecting channel (86.7% using this year).
Read MoreRoles Of B2B Content In Purchase Decisions, April 2013 [CHART]
The greatest percentage of respondents (58%) said that content played a role in purchasing decisions when it helped them find new solutions to problems.
Read MoreOnline B2B Content Influence On Vendor Selection, April 2013 [CHART]
60% of B2B decision-makers worldwide said online content had a moderate effect on what vendors they chose to work with.
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