Content Marketing
TV Streamers' Viewing Preferences, December 2013 [TABLE]
Two-thirds of TV streamers said that if they took a digital time out, they’d still want to watch TV.
Read MoreUS eReader User Growth By Age, 2011-2017 [TABLE]
As eReaders become the favored method of book consumption, the US 11-and-under eReader population will continue to expand.
Read MoreUS Parents Who Plan To Give Their Children eBook Capable Devices As Gifts, 2012 vs 2013 [CHART]
46% of US adults with children ages 2 to 13 who read ebooks planned to purchase a device on which their children could consume such content.
Read MoreSocial Sharing Destination Preferences, Q3 2013 [CHART]
About 20% of content shared to social networks was shared to Pinterest during Q3, up from 16% in Q2.
Read MoreShare Of Time Watched By Video Duration & Device, Q3 2013 [CHART]
Mobile and tablet video plays reached a new high of 15% share of all online video plays during Q3, more than double the share from a year earlier.
Read MoreMost Popular Content Types For B2B Tech Buyers, December 2013 [CHART]
White papers top the list, with 49% of respondents claiming to have used them to evaluate a tech purchase in the prior 6 months.
Read MoreSocial Engagement With Brands, December 2013 [TABLE]
Almost 1 in 5 consumers claim to have discovered a product through Pinterest, while YouTube videos have influenced a purchase at least once for 53% of respondents.
Read MoreTraditional TV Viewing Trends Among 18-24 Year Olds, Q1 2011-Q3 2013 [CHART]
While Millennials are indeed watching less TV, it’s not yet as precipitous a decline as one might be led to believe.
Read MoreBranded Content Spending Trends in 2013 [TABLE]
Corporations spent on average 37% share of their marketing budgets this year on branded content.
Read MoreOnline Video Ad View Share By Device & Content Duration, Q3 2013 [CHART]
During Q3, 72% of ad views on Android phones were derived from content less than 5 minutes in length, with the corresponding figure at 77% for iPhone users.
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