Technographics
Mobile Advertising Post-Click Actions, 2011 [CHART]
Watching video accounted for 71% of the post-click campaign action mix for entertainment advertisers in 2011, far higher than the 24% figure for the average advertiser campaign.
Read MoreUK Shoppers' Preferred Device For Making Online Purchases [CHART]
More than 11% of all paid search clicks in the UK in the first quarter of 2012 came from mobile devices (not including tablets).
Read MoreMulti-Screen Behavior [INFOGRAPHIC]
90% of people move between devices to accomplish a goal.
Read MoreAmerican Mobile Social Geo-Taggers By Social Network [CHART]
Facebook was the most popular social network among all respondents, with 91% using it, and 88% of that group said they location-tagged posts.
Read MoreEmail Client Market Share [INFOGRAPHIC]
In this infographic, Litmus breaks down the market share of the most popular email clients.
Read MoreMulti-Device Path To Purchase [TABLE]
Two in three respondents used multiple devices sequentially to shop online, with the path to purchase beginning on a smart phone for 65% of those respondents.
Read MoreSocial Media Revenue Opportunities [CHART]
9 in 10 digital marketers are spending on social media, and 8 in 10 say they have generated leads or sales from their activities.
Read MoreAmerican Moms Online [INFOGRAPHIC]
In this infographic, Nielsen takes a look at the digital lives of American moms.
Read MoreHow People Respond To Ads On Their Smart Phones [CHART]
Roughly 1 in 4 smartphone users have purchased applications or mobile web content over their devices.
Read MoreHow Internet TV Viewers React To Ads [CHART]
When seeing a message or ad for something that interested them or that they were planning to purchase, 71% of connected TV users report having taken an action as a result of the ad and 19% say they have purchased the product mentioned in the ad.
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