Consumer Attitudes
Consumers Who Find Native Advertising Misleading, October 2012 [CHART]
In October 2012, a high percentage of US internet users found ads that appeared as content misleading.
Read MoreEffect Of Mobile & Tablet Advertising On Branding, 2013 [CHART]
In 2013, mobile and tablet advertising got strong results across brand health metrics, raising ad awareness, purchase intent and brand favorability.
Read MoreTop Creepy & Weird Uses Of Loyalty Program Information, May 2013 [CHART]
Consumers find some uses of personal information for loyalty programs to be cool & exciting but others exceed privacy boundaries and are simply creepy and weird.
Read MoreHow Generations Value Face-To-Face Communication, May 2013 [CHART]
61% of Millennials aged 18-27 believe that exhibits at exhibitions, conventions and annual meetings are more valuable today than they were 2 years ago.
Read MoreConsumer Attitudes Toward Loyalty Programs, May 2013 [TABLE]
The average consumer is a member in more than 7 loyalty programs, and many have room for more.
Read MoreMillennials Financial Difficulties, Q1 2013 [CHART]
The Shopper Sentiment Index, which measures the economy’s impact on consumers and how they approach grocery shopping, remained at approximately 85 among Millennials in Q1, a level it has stood at or around for a year.
Read MoreNorth Americans' Spending Intentions, May 2013 [CHART]
North Americans plan to spend on discretionary items this year, up from 36% the previous quarter.
Read MoreConsumers' Pre- & Post-Real Time Marketing Behavior, February 2012 [CHART]
Nearly half of consumers said they would feel more positive after exposure to real-time marketing, while 46% would be more interested in the brand.
Read MoreSocial Media Users Attitudes Toward Effectiveness Of Real-Time Event Marketing, March 2013 [CHART]
To be successful in real-time marketing, marketers and their agencies need to rethink the creative process.
Read MoreCustomer Loyalty To Restaurants, May 2013 [CHART]
42% of consumers are loyal to their favorite restaurants and will go to them regardless of whether or not they have a promotion.
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