Consumer Attitudes
Consumer Attitudes Toward Brand Content, May 2014 [TABLE]
Some 46% of Americans read the blogs of their favorite brands.
Read MoreMillennials' Most Indispensable Digital Channel, April 2014 [CHART]
A plurality 24% of 18-29-year-old survey respondents chose Facebook as the one website, social network or app that they could not live without.
Read MoreKey Indicators Of Business Conditions For Small Business Owners, Q1 2014 [TABLE]
US SBOs considered financial health the top key indicator of business conditions, cited by seven in 10.
Read MoreTop Business Milestones For US Small Business Owners, March 2014 [CHART]
US Small Business Owners said getting repeat customers—not their first profitable year or dollar earned—was their most important business milestone.
Read MoreUS Industry Reputation Ratings, April 2014 [CHART]
1 in 5 American adults believe that the reputation of corporate America has improved over the past year.
Read MoreDemographics Of American Book Readers, January 2014 [TABLE]
Out of the 76% of respondents who had read a book in the past year, nearly seven in 10 had read a physical book, while just 28% had read an ebook.
Read MoreAttitudes Toward Printed vs eBooks By Demographic, March 2014 [TABLE]
US internet users were far more likely to only read printed books than ebooks or a mix of the two.
Read MoreMarketers' Traditional & Online Spending Mix Projections, April 2014 [CHART]
Despite signs that budget shifts from traditional to digital media may be slowing, most marketers believe that their spending on digital marketing will soon exceed their traditional media spending, if it hasn’t already.
Read MoreOpportunity In Political Party Platforms Since 1948 [CHART]
FiveThirtyEight published this chart that illustrates mentions of the word Opportunity in the Democratic and Republican platforms dating to 1948.
Read MoreFairness vs. Freedom In Political Party Platforms Since 1948 [CHART]
FiveThirtyEight blog published this graphic based on a search for the terms equality, fairness, freedom and liberty in the Democratic and Republican platforms dating to 1948.
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