Consumer Attitudes
Engagement & Impact Of Mobile Ads In UK, January 2014 [TABLE]
Because UK mobile internet users spend so much time with apps, it comes as no surprise to learn that in-app ads are the most commonly seen.
Read MoreConsumers' Attitudes Toward Brand Loyalty, May 2014 [TABLE]
Some 59% of consumers say their decision of when a brand becomes a favorite of theirs occurs right after their first purchase or when their service begins.
Read MoreEffect Of Showrooming On Amount Of In-Store Retail Shopping, March 2014 [CHART]
Mobile technology had actually played a positive role when it came to driving in-person retail shopping.
Read MoreUK Payment Method Predictions For 2025, February 2014 [CHART]
86% of UK internet users still expected to be carrying credit and debit cards in 2025, while 76% said they’d be lugging a physical wallet.
Read MoreBlack LGBT Online Activities, March 2014 [CHART]
Black LGBT internet users showed a heavy preference toward Facebook actions compared with other digital activities, with the majority having Liked a business on Facebook.
Read MoreChange In Interactions With LGBT Media By US Black LGBT Internet Users, March 2014 [CHART]
Black lesbian, gay, bisexual and transgender (LGBT) internet users in the US are paying more attention to LGBT digital media.
Read MoreMultichannel Marketing's Effect On Select Business Areas, March 2014 [CHART]
Fully 82% of US small businesses and nonprofits had begun using multichannel marketing programs.
Read MoreTop Marketing Concerns Among US Small Businesses & Nonprofits, March 2014 [CHART]
Making marketing dollars go further was the No. 1 marketing concern among US small businesses and nonprofits, cited by 59% of respondents.
Read MoreOnline Commerce Video Ratings, Q1 2014 [CHART]
Some 77% of online shoppers, when asked how helpful an online commerce video is, give it a 4- or 5-star rating.
Read MoreTop Reasons For Booking Travel Offline, Online Or via Mobile, March 2014 [TABLE]
US mobile travel sales, including travel purchases on both tablets and smart phones, are expected to increase 59.8% this year to reach $26.14 billion.
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