Consumer Attitudes
Willingness To Return To Office Work
Late last month, Slate asked readers what they think they’ll be comfortable doing when their city or state lifts stay-at-home orders for COVID-19.
Read MoreGlobal Trust In Industries
One thing that all industries have in common is their need for the public’s trust. Unfortunately, while the public still trusts business in general to do the right thing, that trust has declined across all examined industries.
Read MoreDiversity In Ads: Effect On Purchase Decisions
While multicultural media spending is growing, it is a small fraction of overall spend and far from proportional to the populations it is meant to target.
Read MoreBusinesses Consumers Plan To Avoid For COVID-19 Reopening
It should not be surprising that movies and theaters, bars and clubs, concert venues and sports areans, gyms, restaurants and malls are among the top businesses Americans plan to avoid as the economy opens up in the wake of the first wave of COVID-19.
Read MoreQuiby Prospects Demographics
Morning Consult and The Hollywood Reporter polled American adults about Quibi, the new short-form video streaming service.
Read MoreSocial Media Channels By Mood
58% consumers report feeling curious and in a mood to learn when using the open web, while more are happy and upbeat when using walled gardens like YouTube, Amazon, Facebook and Instagram.
Read MoreCOVID-19 Is The Most Important Problem Facing The US
Americans are more worried about getting COVID-19 than they are about experiencing financial hardship as a result of it.
Read MoreDelayed Purchases Due To Coronavirus
nearly a third of US internet users ages 16 to 64 have delayed booking any vacations as a result of the COVID-19 pandemic. Another quarter of respondents have held off on purchasing flights, and slightly fewer have held off buying concert or theater tickets.
Read MorePositive Brand Impression Touchpoints [CHART]
When it comes to the advertising touchpoints that give consumers the most positive impression of a brand, TV ads rule the roost among paid media.
Read MoreThe COVID-19 Pandemic Is Changing Shopping Behavior
Yelp data helps illustrates how the coronavirus is effecting various types of retail businesses either positively or negatively.
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