Consumer Attitudes
Perceived Benefits Of Ordering From Restaurants Online, February 2014 [TABLE]
32% of respondents said they Regularly ordered food online, but just 4% said they did so regularly via mobile apps.
Read MoreHow Newspaper Print Ads Influence Consumer Shopping Behavior, September 2014 [CHART]
52% of adults use print newspapers – including ads in regular news and classified pages and inserted circulars – on a weekly basis to assist them with their shopping planning and purchase decisions.
Read MoreProducts North Americans Plan To Buy Online By Category, March 2014 [TABLE]
When asked about the products they planned to purchase digitally in the next six months, 22% of US internet users cited cosmetics—the second-lowest response.
Read MoreMost Influential Types Of Communication, September 2014 [CHART]
Communications containing relevant information and offers are most likely to impact consumers’ purchase decisions.
Read MoreTV vs Video Streaming Service Satisfaction, September 2014 [CHART]
US users of aggregated video streaming on-demand and regular TV provider services are much more likely to recommend their video streaming provider than their TV provider,
Read MoreConsumers' Definitions Of Company Loyalty, September 2014 [CHART]
The majority of American adults are loyal to 5 or fewer brands, with their loyalty most often placed with financial service providers and grocery retailers.
Read MoreCustomers' Priorities According To US CMOs, September 2014 [CHART]
US CMOs believe customers prioritize superior product quality and excellent service over low prices.
Read MoreSocial Commerce Prompts, September 2014 [CHART]
Only 5% of American adults have made a purchase on a social media site (11% among 18-34-year-olds), although 20% would consider doing so (33% among 18-34-year-olds).
Read MoreContent On Which People Comment Anonymously By Type, June 2014 [CHART]
40% of US internet users said they had commented anonymously.
Read MoreReasons People Subscribe To A Company's Text Messages, September 2014 [CHART]
Only half of consumers would subscribe to a company’s text messaging program.
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