Consumer Attitudes
Most Annoying Online Experiences
In a recent Adobe study on the state of personalization, consumers shared the experiences that frustrate them most when engaging with digital content.
Read MoreBrands & Racial Justice Advocacy
Ipsos finds that more people are considering equality as one of their top factors when thinking about purchasing from a brand.
Read MoreConsumer Trust Report
The Trust Barometer Spring update looks at how the Coronavirus pandemic has affected trust across institutions and industry sectors.
Read MoreState Of Personalization 2020 Report
Nearly half of consumers said personalized experiences on the websites they visit are important and less than a third thought they had a positive effect on their brand perception.
Read MoreFactors That Affect Trust In Brands
As the wealth gap between affluent Americans and the rest widens, one-third (33%) of American consumers say trusting a brand is important because they are struggling financially and cannot afford to waste any money on a bad purchase.
Read MoreMost Effective Recommendation Engine Tactics
Marketers are well aware of the many benefits to be found in the personalization of digital experiences, but consumers don’t necessarily share the same enthusiasm for personalization.
Read MoreRelevant Advertising Factors
81% consumers agree that they want to see ads that are relevant to them, but just 54% claim to see such relevant ads, per a report from DISQO.
Read MoreCoronavirus Social Bubbles
Nearly half of Americans say they’ve established social ‘bubbles’ of people they can trust to follow the rules for minimizing the risk of spreading the coronavirus.
Read MoreHow Digital Retailers Can Appeal To Coronavirus-Age Consumers
During times of uncertainty, it’s no surprise that many consumers look for tried-and-true offerings, which are often found when shopping at large retailers.
Read MoreTypes Of Vacations Americans Expect To Take
Few industries have been hit as hard by the coronavirus as travel. Recovery will be slow, with many sectors not returning to pre-pandemic levels until at least 2022.
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