Baby Boomers
Demographics Of Americans Without Health Insurance, September 2013 [CHART]
As more aging boomers focus on staying active and preserving their physical appearance and weight, they are fueling the markets for exercise as well as vitamins, dietary supplements, fortified foods and anti-aging products.
Read MorePerceived Benefits Of Ordering From Restaurants Online, February 2014 [TABLE]
32% of respondents said they Regularly ordered food online, but just 4% said they did so regularly via mobile apps.
Read MoreUS LGBT Media Consumption By Age, September 2014 [TABLE]
LGBT websites and blogs are popular among respondents aged 18-34, with almost three-quarters having visited one during the 7 days prior to the survey.
Read MoreAmerican Smart Phone Penetration Rate By Age, Q2 2014 [CHART]
Some 71.4% of adult mobile subscribers in the US (72.4% female; 70.3% male) owned a smartphone during the second quarter of the year.
Read MoreOnline Ads' On-Target Percentage, September 2014 [CHART]
Overall, 59% of online ad impressions served reach their target audience.
Read MoreTop Sources of Over-The-Counter Information By Generation, August 2014 [CHART]
Family and friends are a much larger source of Over-The-Counter health information for Millennials than for Gen Xers and Baby Boomers.
Read MoreTop Mobile Apps By Age, June 2014 [TABLE]
Facebook is the top mobile application for each age group.
Read MoreCorporate Social Responsibility Reputation's Effect On Purchase Decisions, August 2014 [CHART]
Millennials are more likely than other generations to take a company’s reputation for social responsibility into account when making purchase decisions.
Read MoreStreaming Video Service Subscriber Viewing By Channel, August 2014 [CHART]
Netflix’s acclaimed forays into original programming are reaching subscribers, with 6 in 10 Netflix subscribers claiming to have ever watched original programming from the subscription video-on-demand (SVOD) service.
Read MoreAmericans' Charitable Donations By Generation, August 2014 [CHART]
9 in 10 American adults claim to have participated in some type of giving in the past 2-3 years, with the likelihood of having done so increasing with age.
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