B2B Marketing
Webinar Conversion Rates [CHART]
Webinars have been proven to be a highly valuable content format, especially with B2B buyers. But how do webinars perform?
Read MoreTop B2B Influencer Content Types [CHART]
At a time when B2B leaders say that content spurs buying processes, almost all (97%) respondents to a new survey say they are now placing a higher emphasis on the trustworthiness of the source of information when they are consuming content.
Read MoreB2B Content Metrics [CHART]
A study by the Content Marketing Institute, MarketingProfs and SEO platform Conductor found that only 49% of B2B marketers in North America measure their content marketing ROI.
Read MoreCharacteristics Of Inferior B2B Content [CHART]
48% of the more than 200 B2B marketing leaders said that their company’s buying process was initiated by someone on their team coming across a prospective company’s content they found interesting.
Read MoreEmail Re-Engagement Tactics Effectiveness [CHART]
Nearly two-thirds (65%) of B2C and B2B marketers agree that email is either the most or one of the most important marketing channels available.
Read MoreTop B2B Demand Generation Tactics [CHART]
Events are proving to be effective in both the early and late stages of B2B demand generation. In fact, according to a Demand Gen Report study, in-person events lead the pack among demand gen tactics for B2B marketers.
Read MoreMost Difficult B2B Marketing Skills To Hire For [CHART]
92% of B2B companies are finding it difficult to hire good marketers. But which skills are hardest to find? As it turns out, marketing analytics is the skill set most difficult to fill.
Read MoreB2B Content By Buying Stage [CHART]
Nearly half (47%) of the content created by B2B marketers in 2018 was created for the early stage of the buyer’s journey, according to a study from the Content Marketing Institute.
Read MoreMost Difficult Marketing Technology To Implement [CHART]
Most marketers today are working on implementing necessary marketing technologies at their organization, according to an Ascend2 report, which finds that their martech strategies revolve primarily around increasing ROI and improving marketing efficiency.
Read MoreGeneration X [INFOGRAPHIC]
This Generation X infographic reflects many of the attitudes of the generation sandwiched between the Baby Boomers & Millennials.
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