B2B Marketing
Online B2B Content Influence On Vendor Selection, April 2013 [CHART]
60% of B2B decision-makers worldwide said online content had a moderate effect on what vendors they chose to work with.
Read MoreAd Viewability Benchmarks By Site Type, 2012 [CHART]
Covering 2012 activity, the data shows that viewability rates were lowest on shopping and auction (34.3%) and ad network (36.7%) sites, and highest on employment (68.5%), news (67%) and music and streaming media (66.1%) sites.
Read MoreAgency Attitudes Toward Social Media As New Business Tool, June 2013 [CHART]
Facebook (21%), LinkedIn (21%) and Twitter are the 3 most-used social media platforms, but among their users, less than 1 in 5 rate them as being effective.
Read MoreB2B Procurers' Online Shopping By Age, June 2013 [CHART]
Millennial B2B buyers are far more likely than their older counterparts to make online purchases.
Read MoreEmail Volume Variance By Industry, Q1 2013 [CHART]
Email volume increased by 11.6% year-over-year in Q1, following a 5.4% year-over-year increase in Q4.
Read MoreProducts Researched & Purchased On A Tablet, March 2012 [TABLE]
A survey from the Online Publishers Association compared product research with product purchase by category among tablet users in March 2013.
Read MoreB2B Buyers' Attitudes Toward Online Content, June 2013 [TABLE]
87% of B2B content consumers say that online content has a major (27%) or moderate (60%) impact on their vendor selection.
Read MoreAmerican B2B Media & Information Industry Revenues, H1 2010-H2 2012 [CHAT]
Business-to-business (B2B) media and information industry revenues reached $25.5 billion in 2012, representing 3.4% growth from $24.7 billion in 2011.
Read MoreB2B vs. B2C Social Media Marketing Channels, January 2013 [TABLE]
While YouTube was only the most important social platform for 4% of SMBs total, it is where the greatest percentage of businesses planned to make future investments.
Read MoreTop Tactics To Improve B2B Email Marketing, March 2013 [CHART]
Almost half of B2B marketing pros saw delivering content to the right segment as the No. 1 tactic that would improve their email marketing program.
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