B2B Marketing
LinkedIn Post Analytics
A review of LinkedIn Post Analytics offering for those who are posting content using LinkedIn’s publishing tool.
Read MoreB2B Buyers Top Sources For Research By Generation, March 2015 [TABLE]
When it comes to making B2B purchase decisions, Millennials and Gen Xers are more likely than Baby Boomers to believe in the importance of consulting their colleagues and earning team consensus.
Read MoreObstacles To Innovation According To B2B Marketing Execs, Q4 2014 [CHART]
Among marketing execs, 35% said that a traditional mindset was the biggest barrier to innovation.
Read MoreFactors Fueling B2B Innovation, Q4 2014 [CHART]
Demands for a solid customer experience as well as new products and competition are forcing B2B marketers to master the art of innovation.
Read MoreState Of B2B Marketing Data
State of B2B Marketing Data: Most B2B records are missing key data such as industry information and phone numbers.
Read MoreEffective B2B Storytelling [INFOGRAPHIC]
This infographic via Entrepreneur illustrates with facts and stats some salient points about storytelling for B2B audiences.
Read MoreB2B Marketing Channel Mix Selection Criteria, March 2015 [CHART]
Marketing objectives and target customer profiles are at the heart of B2B marketers’ decision-making when it comes to the channel selection process.
Read MoreAttribution Models Used By B2B & B2C Marketers, November 2014 [CHART]
33% of US B2B & B2C marketing professionals still didn’t know which channel made the biggest impact on revenues.
Read MoreChannels In Which B2B vs B2C Marketers Can Prove ROI, November 2014 [CHART]
33% of US B2B & B2C marketing professionals still didn’t know which channel made the biggest impact on revenues.
Read MoreImportance Of Mobile Apps To B2B Content Marketers, January 2015 [CHART]
83% of B2B marketers said mobile apps were important to content marketing.
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