B2B Marketing
Top B2B Marketing Channels [CHART]
Used by almost 9 in 10 respondents, email marketing is the most popular channel used by B2B marketers to acquire customers.
Read MoreTop B2B Buyer Persona Criteria
Almost two-thirds of B2B marketers at enterprise-level organizations utilize buyer personas in the planning of demand generation programs and activities.
Read MoreEffectiveness Of B2B Content By Social Channel [CHART]
86% of B2B marketers invest in social media marketing and a slight majority feel that social media is very important to their organization’s marketing efforts.
Read MoreTop B2B Social Media Advertising Platforms [CHART]
More than two-thirds of business-to-business (B2B) marketers worldwide devote dollars to social media advertising.
Read More64% Of Content Marketing Plans Built On Buyer Persona Strategy [CHART]
Recent surveys show that many marketers are already using buyer personas to help inform activity like content marketing.
Read MoreLinkedIn Optimization [INFOGRAPHIC]
This infographic from Leisure Jobs illustrates seven aspects of LinkedIn optimization.
Read MoreMobile Notification Benchmarks [CHART]
A recent study from Appboy takes a look at various app categories, based on the behavior of 1.6 billion users on more than 500 apps in the first half of 2016.
Read MoreB2B Content Marketing Success Factors [CHART]
89% of respondents reported using content marketing, up slightly from 88% last year and 86% the year before.
Read MoreInformation Sources For Making B2B Software Purchase Decisions [CHART]
Word-of-mouth is a key purchase influencer for consumers, and it appears to also have a strong sway over purchase decisions for business software.
Read MoreB2B Marketing Analytics Needing More Attention [CHART]
The vast majority of senior B2B marketers are using basic marketing analytics tools such as web analysis (91%) and spreadsheets (80%), but more advanced technologies such as predictive analytics and social analytics will require more attention.
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