Audio Marketing Archives - Page 2 of 11

Where Americans Listen To Music

According to a Morning Consult/Hollywood Reporter poll of adult Americans who listen to music about once a week or more, most of them (69%) listen to music via traditional AM/FM radio stations.

For-Fee Podcast Listeners

Of the 50% of US adults who listen to podcasts, around 1 in 6 (17%) have paid to listen to one, while a majority are open to a mix of free and paid podcast models.

Smart Speaker Users By Generation

Voice technology ought to have appeal for older Boomers, whose ability to read a small screen and manipulate a tiny virtual keyboard may be declining.

Most Popular Podcast Distribution Channels

Spotify’s focus on developing its podcast content appears to be paying off. Last year, 58.4 million people in the US were expected use Spotify, making up 20.8% of internet users.

Webinars vs Podcasts [INFOGRAPHIC]

This infographic from Flow illustrates the pros and cons of using webinars vs using podcasts for marketing purposes.

Since the outbreak of COVID-19, 36% of Smart Speaker owners are using their devices more to listen to music and entertainment, with 55% using them for this purpose the same amount and 1 in 10 (9%) using them less.

US Podcast Listeners, 2018-2022

The US podcast audience grew tremendously in 2019, as significant investments from major audio streaming services made podcast content more accessible. eMarketer now estimates that there were 92 million monthly US podcast listeners in 2019, up more than 15 million from its previous estimate of 76.4 million. The forecast was finalized prior to the coronavirus…