Marketing Analytics
B2B Content Marketing Success Factors [CHART]
89% of respondents reported using content marketing, up slightly from 88% last year and 86% the year before.
Read MoreTop AI Applications At Companies [CHART]
58% of US business executives were already using AI—particularly in conjunction with big data technologies.
Read MoreAwareness Of Emerging Technologies Among Executives [CHART]
Just 54% of business and IT executives said they were aware of AI, compared with 78% who were aware of 3-D printing.
Read MoreCritical Factors For Effective Marketing [CHART]
The presence of analytics skills on the marketing team is viewed as the most critical success factor for effective marketing over the next 2 years.
Read MoreHow Marketers Use Data For Insights [TABLE]
Marketers are using the attribution-informed insights from this algorithmic approach to develop more precise strategies for targeting and adjusting media spends.
Read MoreB2B Marketing Analytics Needing More Attention [CHART]
The vast majority of senior B2B marketers are using basic marketing analytics tools such as web analysis (91%) and spreadsheets (80%), but more advanced technologies such as predictive analytics and social analytics will require more attention.
Read MoreEffective B2B Sales Content Types [CHART]
48.6% of executives surveyed say that the quantity of content provided to salespeople meets or exceeds expectations.
Read MoreAmerican Cultural Divide: 3 TV Shows' Popularity By Geography [MAPS]
The New York Times has analyzed Facebook data on the demographics of Americans who like 50 different television shows by way of illustrating America’s cultural divide.
Read MoreMost In-Demand Analytics Skills [CHART]
Data analytics is perceived to be the most difficult skill to find when building marketing teams.
Read MoreMarketers Use Of Big Data [CHART]
Though 60% of agency marketers and 59% of media respondents said they were confident in their company’s use of big data, a significant amount were still not.
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