Marketing Analytics
Focus Of Retailers Tech Budgets, October 2012 [CHART]
Almost half of retailers surveyed in Q2 about their technology spending plans said that SEO, SEM & site research would be a main budget spend.
Read MoreSocial Media Metrics For Brand Effectiveness, Revenue & Engagement, July 2012 [CHART]
Counting fans was still an important tactic for almost all US marketers (96%). A large percentage of respondents were also measuring traffic to their websites (89%), customer satisfaction (66%) and new customers (62%).
Read MoreInterpreting Likes: Self-Interested, Aspirational & Altruistic Liking
46% Like a brand they have no intention of buying from.
Read MoreTop 5 Email Marketing Priorities [CHART]
37% of email marketers are focusing on greater use of analytics in order to optimize their email communications.
Read MoreTrackable Social Media Influence, August 2012 [CHART]
57% of companies around the world said the deepest level at which they could track the effectiveness of social media marketing was in terms of engagement.
Read MoreAwareness Of Big Data Among North American Retail Execs [CHART]
Only 17% of North American retail executives were unaware of the concept of Big Data.
Read MoreFrequency Of Inbound Marketing Tool Use, 2012 [CHART]
SEO was the most time-consuming—and most used—inbound marketing tactic for online marketers worldwide: 23.9% spent more than half their time on SEO.
Read MoreState Of Digital Marketing 2012 [INFOGRAPHIC]
This infographic from webmarketing 123 highlights relevant statistics for the state of both B2B and B2C digital marketing.
Read MoreTop Inbound Marketing Activities For SEO [CHART]
76% of SEOs say they have spent time in the past year setting up and running a Facebook business page, making this the most common inbound marketing-focused action.
Read MoreMetrics: Average vs. Top-Performing Facebook Brand Pages By Users [CHART]
For average Facebook brand pages, 83% of fans were considered Joiners who just participated in a campaign without spreading the word about it.
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