Marketing Analytics
Marketing Data & Creativity Integrators [CHART]
Creativity and data analysis are often viewed as separate efforts. But senior marketers who unite data and creativity – dubbed “integrators” – enjoy above-average revenue growth rates.
Read MoreB2B & B2C Customer Data Integration [TABLE]
Customer data platforms (CDPs) are the hot thing in marketing tech right now, but many of their functions are not that novel.
Read MoreTrends Affecting Creative Professionals [CHART]
Artificial intelligence (AI) is more than just a job-eliminating technology. It also has the potential to change how people approach creative work.
Read More11 Essential Marketing Skills [INFOGRAPHIC]
This infographic from Maryville University illustrates the importance of eleven essential marketing skills that business innovators should master.
Read MoreWho Benefits Most From Personal Data? [CHART]
Privacy is obviously a hot topic these days with new European data privacy regulations going into effect and Facebook facing questions over its privacy practices.
Read MoreTop Marketing Data Challenges [CHART]
Much has been made of the difficulties marketers face with accessing data, integrating data across technologies, and even trusting their data. But some companies are facing an even bigger problem, according to Widen’s 2018 Connectivity Report: telling the right story with their data.
Read MoreOnline Marketing KPIs [INFOGRAPHIC]
This infographic from MarketingProfs illustrates the importance of five online marketing KPIs.
Read MoreSocial Media ROI [INFOGRAPHIC]
This infographic from MDG illustrates the many factors that go into measuring the return on your social media marketing investment.
Read MoreContent Marketing Challenges [INFOGRAPHIC]
This infographic from SEMRush highlights the content marketing challenges outlined in a white paper collaboration with the Content Marketing Institute.
Read MoreGoogle Analytics For Small Business [INFOGRAPHIC]
This infographic illustrates the fundamentals of using Google Analytics for your small business.
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